Products & Services
The business operates as a commercial and residential painting company.
Nature of the Business
Since 2008, the Company has been providing the greater Louisville area with quality interior and
exterior painting craftsman services. For 2021, 36% of business was interior painting, with 64%
exterior painting and deck staining. Approximately 57% of sales revenue was for residential
work and 43% was for commercial work. This home-based business has 2 employees and 12
The Company services include exterior wood rot repairs; wall and ceiling repairs; trim and crown
molding installation; wallpaper removal; deck and fence staining and sealing; and concrete
driveway and sidewalk sealing. Free professional color consultations are included in services
As a Louisville home and commercial painting contractor, service areas include the East End,
Highlands, Prospect, Lake Forest, Fern Creek, Jefferson Town (J-Town), Glen Mary, St.
Matthews, Crescent Hill, Indian Hills, Crestwood, La Grange, Pewee Valley, Old Louisville,
Highview, Okolona, Pleasure Ride Park, and the Jeffersonville and Clarksville, Indiana areas.
Known for meticulous prep work, the Company has earned the Angie’s List Super Service
Award for seven years. They are also a BBB Accredited business with zero complaints.
The website contains extensive customer testimonials demonstrating the good name of this
Company within the greater community.
This home-based business is in Louisville, KY, servicing surrounding counties, including Bullitt,
Oldham, Shelby, and Spencer counties in Kentucky. The Company also services Clark County,
Indiana. Due to the nature of the business, the Company is relocatable.
American Fortune Mergers & Acquisitions www.fortunebta.com (800) 248-0615
Michael Soeder owns and runs the day-to-day operations and performs some sales. Ben White
is the main estimator and performs most sales and production management. The Company has
five subcontracted painting teams varying in size from one to four painters.
Michael Soeder owns the business and spends about 30 hours per week answering the phone
and completing administrative tasks. Ben White has worked as a full-time production and sales
manager for five years and does most estimates/ sales and production management tasks.
Painters work as subcontractors, most of whom have worked for several years, including one
who has worked for 12 years for the company.
The company has completed approximately a dozen projects for Schaefer Construction, the
largest of which was a $112,000 job in 2021. The company has also done a dozen jobs for
Hurstbourne Baptist Church, several jobs for AAK, Hunsinger Lane Baptist Church, American
Printing House, Holobaugh Realty Management, Stonybrook Condominiums, Colonial Gardens
Condo Association and Goldsmith Properties.
In 2021, 29% of customers came from the website via Google Adwords; 21% from Estimators
Golf Country Club; 14% from participation in a BNI chapter; 5% from Angi advertising; 5% from
the BBB. The remainder came from customer referrals and miscellaneous other sources.
Google Ad words, user-friendly yellow pages ads, user-friendly direct mail upon website visit,
and referral marketing via BNI make up the majority of advertising spending.
The business is run out of the owner’s home. The owner performs administrative services,
bookkeeping, and some estimates. One other employee does most of the estimates and
production management. Estimating software is used for uniformity and to ease the training
effort of estimators. Painters are subcontractors and have their own vehicles and tools. The
business owns one estimating vehicle.
The outlook is bright for Briteway Painting and for the coatings and construction industry in
general as new home and commercial construction demand remained strong following a strong
post-pandemic economy. Sales can be increased by investing in radio and additional yellow
pages advertising if desired. 2021 was a record year in both sales and profitability.
Support & Training: Owner will provide long term support and training to ensure a smooth
Reason for Selling: Retirement
Revenue: $817,880 for the year 2021
EBIDTA (Officer Salary Normalized): $171,761 for the year 2021
American Fortune Mergers & Acquisitions Established: 2008
Asking Price: $226,000
Seller Financing: Available to a credit-worthy Buyer.
We are seeking a buyer that is currently in the Painting Company and or related business that is
seeking to acquire a business for strategic, synergy and or geographic expansion purposes.
We will also consider an individual buyer that possesses knowledge and experience in the
Painting Company and associated services industry. Additionally, we will also consider a buyer
with past or current business ownership.
Opportunity Represented by: American Fortune Mergers & Acquisitions, Inc.
Contact: Brian S. Mazar at ,
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