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Listing ID: 3401801
Profitable Personalised Dog Portrait Website For Sale
Inventory / Stock included
We are a Dog portrait website which was first set up in late 2022 selling on 3rd party channels with our own website going live in mid January. Due to a change in my own business focus, I am selling this as it needs a new owner who has the time to take it from this point.
The business sells Dog portraits with over 20 designs available all professionally created by a 3rd party partner. The designs are all unique to us with full copyright and the ability to expand the product range from the same designer.
The margins of 50% to 100% with the ability to expand this further as we are cheaper than most competitors in this market. We also offer a fully digital print which has a margin of over 150% and this is an option for significant future growth.
The orders are placed through the website with up to 3 images requested at the time of order. This is to ensure we have 3 options to send to our designer and he chooses the best image.
We own the copyright to all designs and have an agreement with a designer based in Bosnia who takes the image and inserts onto the background. He then sends the image in high quality resolution and we the fulfill by either:
– Send via email
– Upload to print supplier for direct fulfilment
If the client is ordering a physical print/canvas, we upload to our supplier who ship around the world from multiple locations. If a client is ordering in the US, the item will be shipped from the US to keep costs down.
The products are shipped direct to the client
The website is built on WooCommerce and can support multi-currency with payments providers being able to be expanded. We are using Square at present but it can support Paypal and Stripe should this be preferred.
We added a number of other print products which were intended to be sold as upsell products but have not implemented these into an order flow.
We have had a few clients ask if we can offer for Cats – this is possible as the designs can cater for any pet. The website could be expanded dramatically to include other pets and designs – one off designs are on our workflow for later this year.
Sales and Marketing
We started selling the designs on Ebay and Amazon in January and generated a small number of sales whilst we spent time on the website. The most popular were the football-inspired, Superman and the Princess designs. We have generated £818 ($1000) this month and net profit is around £450 ($600).
Since launching the website, all the orders have come through Facebook initially with only $3/£2 per day spent and then the products were shared and grown. Google PPC was set up but haven’t had the time to implement this as Facebook has done well.
We have had around 30 orders with 1 to 2 orders per day being generated and we have sold the football inspired jerseys, Superman and the Prince designs.
A small email list of 30 has been started and not had any engagement yet.
As clients are generally engaged with Dogs playing an important role on our lives, upselling to existing clients is definitely an option for instant income potential..
It is important to point out this has been organic growth at the moment without any investment in SEO. I have only spent 3 to 4 hours per week on this with the orders taking a few minutes to process – but it could grow hugely if someone has more time to dedicate. I have identified the market, validated a product and started the sales process and this could easily be trebled or quadruple the volume without any significant investment.
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