Fishkeeping.com is a drop shipping business with a huge scope for international expansion for the right entrepreneur to grow into the US and continue to grow in the UK market.
Strange as it may sound as it is for sale – I (the owner) do not really want to sell it; I would rather sell a majority stake and remain a 20% shareholder because I believe it has the opportunity to become a multi-million pound worldwide enterprise with the markets I have identified for expansion, including – multinational growth, supplying the multi-billion pound fish farming sector, public aquarium supply and offering bespoke fish tanks which I can make with my sister business.
Fishkeeping.com can be run day to day from a mobile phone anywhere in the world. Simply when an order is received it is forwarded onto the wholesaler who then posts it out so we hold no stock.
I have been in the aquatics world for 23 years trading and I have a plethora of industry leading contacts.
We have developed our own products and not taken them to market including glue’s, dechlorinators and automatic top up systems.
The successful buyer if keeping me in as a shareholder will have access to all my industry contacts by proxy and my intellectual property of products invented will also be available to sell on Fishkeeping.com
The reason I am selling a stake or the whole business is my other business is taking up most of my time manufacturing aquarium systems for shops so I am neglecting to grow fishkeeping.com – I am not an expert when it comes to eCommerce and I never even advertise – the sites name alone pulls in customers with very little overheads.
Three options to purchase – 1) My preferred option would be to remain a 20% shareholder and sell the business for £127,500 to someone who has a keen interest in eCommerce and is entrepreneurial. My role would be to act as a consultant and expert in the aquatics industry for technical product information and a mentor to help grow the business further. This would mean the potential buyer would be in a strong position if they were a talent in their field of eCommerce
2) Buy it out right for circa £150k
3) Make me an offer for a lower or higher percentage stake.
EXPASNSION:
Currently we only sell products designed for ponds whereas someone with more time could double the market and start offering aquarium related products and potentially live fish.
My ideas to grow the business are realistic and someone with the money and time to invest could turn this into a behemoth of a worldwide company. I have found suppliers in the US that would drop ship products for me already.
• Expansion capacity into the US market is huge and could be grown into a multi-million USD and GBP enterprise by someone with a strong IT or eCommerce background. It could still be run from the UK so when people land on the homepage it would have the option of:
UK SITE or US SITE to then click on.
Also the expansion into the multi-billion pound fish farming industry is also a possibility.
How much time does it currently take up?
I do not currently advertise so people are literally just finding the site organically, google finds the domain name.
Once or twice a year I simply check the prices of my competitors and run through the database to make sure price rises have not turned some products unprofitable. This takes about two days per annum because it can be automated so it is quick.
We hold no stock and have a portal to our wholesaler where we can see if products are in stock and their live prices.
We have built up a flawless reputation and credit history by paying for everything debit with the wholesalers over the years.
I hope to find someone willing to buy in, with the right person driving the ship this business coupled with that domain name – could be a mega player in the aquatics industry.
I have a document with statements from the wholesaler so serious buyers can look through my purchases with them and work out margins with transparent figures. In the image section there is a snap shot I can email over of sales to be expected as is – our margins are typically 20 – 50% depending on product.
All questions welcome.
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